Platform · AVE & Measurement
AVE turns every media article into a clear monetary value any marketing team can act on. InMedia calculates it automatically — per article, per publication, per campaign — so you always know the ROI of your media coverage.
What you get
Per article
AVE calculated for every individual clip automatically
Per source
See which publications deliver the most value
Per brand
Total AVE rolled up by keyword or organisation
Over time
Weekly, monthly, and quarterly trend reporting
How it works
Every piece of coverage is scored using five verified factors — publication tier, article size, sentiment, page position, and colour. The result is an AVE figure you can defend in any review.
Coverage is crawled and classified
InMedia finds every mention of your brand across thousands of sources and classifies each article by publication, size, and placement.
Five factors applied automatically
Publication tier, article size, sentiment, page position, and colour are applied to each article using verified rate-card data.
Reports generated instantly
AVE is aggregated by article, publication, and keyword — ready for your weekly flash report, monthly deck, or leadership one-pager.
Transparency built in
Every AVE figure comes with a full breakdown — base rate, each multiplier applied, and whether the ₹25L story cap was triggered. No more “where did this number come from?” questions.
Final AVE · raw was
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