Media monitoring · Print
Print media monitoring is still where real PR value lives — national dailies, magazines, and trade press, plus their digital and e-edition replicas. InMedia tracks that print and newspaper coverage, matches it to your keywords, and values it on US ad rates, right beside your online and social mentions.
Ad Age · p.12
The Wall Street Journal · Front page
It's the tracking of your brand's coverage across newspapers, magazines, and trade press — in print and in their digital and e-edition replicas. InMedia matches that coverage to your keywords and reports it in the same place as your online and social mentions, valued on US ad rates, so your PR picture is complete.
The coverage pipeline
Coverage from newspapers, magazines, and trade press — including their e-editions — matched to your keywords automatically.
Every placement is dated, de-duplicated, and attributed to the right title and section.
Print placements are priced on US ad rates, so print sits in the same report as your digital coverage.
Print-rate AVE
Print and newspaper coverage is valued on the ad rates agencies buy against — by title, size, and placement — so every print mention arrives with an AVE you can put straight into a client report.
| Publication | Size | Ink | AVE |
|---|---|---|---|
| The Wall Street Journal | Full page | Colour | $248K |
| The New York Times | Half page | Colour | $96K |
| Ad Age | Quarter page | B/W | $14K |
Illustrative — actual AVE uses verified rate cards per publication.