Media monitoring · Print
Print media monitoring is still where a huge share of PR value lives — and InMedia treats scanned newspaper and magazine clippings as first-class coverage. Every clipping is OCR'd, dated, matched to your keywords, and valued with print rate cards, right next to your online and social mentions.
The basics
Print media monitoring is the tracking of your brand's coverage in physical newspapers and magazines — the placements that never appear online. Because print clippings aren't crawlable, most digital-only tools miss them entirely. InMedia closes that gap: scanned clippings are digitised, measured, and reported in the same place as your online and social coverage, so your PR picture is actually complete.
How it works
Four steps turn a physical clipping into first-class, reportable coverage.
Clippings, digitised
Scanned newspaper and magazine clippings arrive by email and are OCR'd into searchable, dated articles — no manual re-keying.
Keyword-matched
Each clipping runs through the same keyword-match and AI relevance pipeline as your digital coverage — nothing is monitored in a silo.
Print-rate AVE
Print coverage is valued with print rate cards, including the colour premium a full-page colour placement commands — a defensible number, not a guess.
Daily and automatic
Clippings are ingested every day and flow straight into your dashboard, alerts, and reports next to everything else.
Clippings OCR'd, keyword-matched, and valued with print rate cards — alongside everything else.
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