Platform · Share of Voice
Coverage in isolation only tells half the story. Share of Voice benchmarks your brand against named competitors on volume, media value, and sentiment — so a good month is measured against everyone else's.
What you get
By volume
Your share of total clips in the category
By AVE
Your share of the category's total media value
By sentiment
Whose coverage is more favourable, not just louder
Named rivals
Track the specific competitors you actually care about
Share of value vs volume
Beyond a bigger number
Winning on raw mention count means little if the mentions are low-value or negative. Sharing by AVE and sentiment shows whether you're winning the coverage that actually moves your reputation and your ROI.
How it works
Add the competitors that matter and InMedia tracks them through the exact same pipeline as your own brand — same sources, same AVE model, same sentiment engine — so every comparison is apples to apples.
Name your set
Add the competitors and category terms you want to benchmark against.
Track in parallel
Their coverage is crawled, valued, and scored on the same basis as yours.
Compare
See share by volume, AVE, and sentiment — over any period, in one view.
Related capabilities