Media monitoring
Media monitoring is how modern PR and communications teams track every mention of their brand across print, online, and social — then measure what that coverage is actually worth. InMedia does it all in one platform: coverage, media value, sentiment, and share of voice, in any language.
The basics
Media monitoring is the practice of continuously tracking where your brand, products, and competitors show up across the media — then turning that coverage into numbers you can act on. Instead of a scrapbook of clippings, you get share of voice, sentiment, and media value, updated in real time. It's how communications teams prove impact, catch a crisis early, and know exactly where they stand against the competition.
How it works
Track
We crawl thousands of sources — print, online, and social — surfacing every mention of your brand in any language.
Measure
Each story is scored for media value, sentiment, and share of voice automatically — no manual tagging, no spreadsheets.
Act
Real-time alerts, ready-made client reports, and an AI partner that answers questions about your coverage instantly.
What a platform should do
Five capabilities that turn raw coverage into intelligence.
Coverage across every source
Track brand mentions across print, online, and social — thousands of publications in any language or region, the moment they publish.
Media value (AVE)
Put a defensible number on earned coverage with a transparent five-factor AVE, so you can present PR ROI to any CFO or CMO.
Sentiment analysis
Every article scored positive, neutral, or negative by a model tuned for business and PR content — not generic social-media text.
Share of voice
Benchmark your coverage against named competitors on volume, value, and sentiment — so you see exactly where you stand.
Real-time alerts
A Tier-1 story, a spike in mentions, or a swing in sentiment reaches your inbox or Slack the moment it happens.
Beyond a clip count
A pile of clippings doesn't tell you whether you're winning. InMedia turns raw coverage into share of voice, sentiment, and media value — so a good month is measured against your competitors, not in isolation.
Share of voice
Who it's for
Whether you run an agency, an in-house comms function, or a product brand — InMedia fits the way you already work.
PR & comms agencies
Manage every client's coverage in one place — client-ready reports and per-client teams.
In-house comms teams
Prove the value of earned media to leadership, and never miss a story about your brand.
Product & B2B companies
See how the market talks about your products across every source and language.
Boutique agencies
Enterprise-quality monitoring without an enterprise contract.
Coverage, media value, sentiment, and share of voice — in any language, starting free.
FAQ
Media monitoring is the practice of continuously tracking where and how your brand, products, and competitors are mentioned across the media — print, online, and social — and turning that coverage into metrics like share of voice, sentiment, and media value.
Social listening focuses on social platforms and public conversation. Media monitoring is broader: it covers earned media — news sites, print, trade press, and blogs — alongside social, and adds PR-specific measurement like AVE and share of voice.
AVE (Advertising Value Equivalent) estimates what your earned coverage would have cost as paid advertising. InMedia calculates it from verified rate cards using five factors, so the number is transparent and defensible.
Yes. InMedia tracks and classifies coverage in 13 languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, and Bengali — with especially strong India and APAC coverage.
By channel
Media monitoring means every source, not just the easy ones. Explore how InMedia covers each channel — print, news and online, and social and community.
Keep exploring
Media Monitoring in India
Built for the Indian media landscape.
Media Monitoring in Bangalore
For agencies and product companies in Bangalore.
Media Monitoring for the US
Coverage across US publications.
For Boutique Agencies
Enterprise-quality monitoring without enterprise pricing.
Media Intelligence
Track every mention the moment it lands.
Share of Voice
Benchmark against named competitors.