Your coverage lives in trade titles and niche outlets, and your CMO wants to know what it's worth. InMedia tracks the specialist press that matters and measures its value.
Trade and niche-press monitoring, competitive benchmarking and earned-media valuation for B2B marketing teams.
Your industry's key outlets aren't the mainstream headlines generic tools index best.
Earned media competes with paid for budget — it needs a defensible number.
You need share of voice and messaging against named competitors, continuously.
2,800+ sources across news, trade, online and social — the specialist press your category reads.
Value earned media with a 5-factor AVE (and USD EMV) your marketing leadership can defend.
Share of voice, sentiment and messaging versus the competitors you name.
Ask Nova for a category or competitor briefing, answered from your live coverage with linked sources.
Start free and track your category today — no credit card.