About InMedia

Know what the world is saying about your product

Real-time media intelligence for product companies and the PR teams that support them. Know your coverage, measure your value, and act on insight — without the enterprise price tag.

190+

reporting data points

languages with native AI sentiment

24/7

real-time AI media monitoring

₹0

to get started and no credit card needed

Our Mission

Give every organisation the media intelligence it deserves

Product companies invest heavily in media outreach — press releases, analyst briefings, product launches — but rarely know the true value of the coverage they earn. The numbers they get back are vague, hard to defend, and built on assumptions that don't reflect their market.

InMedia gives product companies and their PR partners a shared, accurate picture of media performance. Real rate cards. Five-factor AVE. Coverage tracked across thousands of sources in every language. Presented in reports any executive can read and act on.

The result is media intelligence that earns a seat at the strategy table — not just the reporting stack.

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Verified rate cards

Ad rates sourced directly from Indian publications — not estimated from global averages.

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AI built for PR content

Sentiment models trained on business and trade media — not social media feeds.

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Every Indian language

Hindi, Tamil, Telugu, Malayalam and 9 more — tracked and understood natively.

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Reports in minutes, not hours

Weekly, monthly, and quarterly reports generated automatically — no manual effort.

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The Problem We Saw

“Product companies were spending on PR without ever knowing if it was working — or what it was actually worth.”

We spoke to product marketers, communications leaders, and PR professionals before writing a single line of code. The same gap kept coming up. Companies were investing in media outreach but had no reliable way to measure return. And the tools that existed were either built for global markets, priced for enterprise budgets, or both.

InMedia was built to close that gap — giving product companies clear, accurate media intelligence, and giving the PR teams that serve them a shared platform to demonstrate the value of their work.

Technology Lead — InMedia Monitoring

What We Stand For

Our principles

The decisions we make — about data, about pricing, about product — come back to these.

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Accuracy over flattery

We would rather show you a lower, accurate AVE than an inflated number that falls apart in a client meeting. Every factor, every cap, every deduplication decision is made in service of the truth.

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Built for product companies

InMedia is designed for companies that create products and need to understand how the market talks about them — and for the PR teams that help them earn that coverage.

⚡

Speed that respects your time

A weekly report should take seconds to generate, not a day to compile. Alerts should arrive before your client sees the story. Time saved on reporting is time spent on strategy.

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Transparent methodology

Every AVE figure shows you exactly how it was calculated. Every factor, every multiplier, every cap is visible on hover. No black boxes. No numbers you can't explain.

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Affordable by design

Enterprise-quality media intelligence should not require an enterprise budget. We built InMedia to be accessible to any company serious about understanding their media presence — from a 10-person startup to a large corporate team.

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Your data is yours

We never sell your data, share your coverage with other clients, or use your reporting to train models without explicit consent. What you track stays with you.

The Team

Who we are

Small team. Big belief. Analytics should be affordable and accessible to every company that earns media coverage.

A small group of passionate individuals with expertise in media, product marketing, technology, and AI.

We came together with one shared belief — that powerful media analytics should not be a luxury reserved for large enterprises with big budgets. Every company, regardless of size, deserves to know what the world is saying about their product and understand the real value of their media presence.

InMedia is our answer to that. Affordable. Accurate. Built to help companies grow with knowledge.

Media IntelligenceProduct MarketingTechnologyArtificial IntelligenceData & Analytics

Want to work with us? We're always looking for people who share our obsession with accuracy, accessibility, and great product. Write to us at careers@inmediamonitoring.com

Why InMedia

What makes us different

Not features — decisions. The choices we made that others didn't.

Five-factor AVE, not one multiplier

Most tools multiply ad rates by 3 and call it AVE. We apply five verified factors — editorial weight, sentiment, size, page position, and colour — for a number that reflects reality.

Wire syndication deduplication

A single press release can generate 100+ pickups. We identify and collapse wire syndications so your clip count reflects genuine editorial coverage, not wire noise.

Sentiment tuned for business content

Generic sentiment models trained on tweets misread business and trade articles constantly. Our models are tuned for PR content — English and regional Indian languages.

Nova — ask anything about your data

Instead of navigating dashboards, just ask. “What was our AVE last month?” “Which publication gave us the most coverage?” Nova answers in plain language, instantly.

Built for both sides of the brief

Product companies get direct visibility into their own coverage. Their PR partners get the same data to demonstrate value. One platform, shared understanding, aligned on results.

Reports your clients actually read

PDF and PowerPoint outputs designed for client presentation — not raw data exports. Executive one-pagers, weekly flash reports, and full quarterly strategy reviews generated automatically.

Start understanding your media presence

Free to start. No credit card. Your first report ready in minutes.

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