Resources
The InMedia blog
Measurement guides, media-intelligence insights, and the thinking behind how we value coverage.
AI Agents in PR: What Actually Works (and What Doesn't)
Only 12% of PR pros use AI agents. What an agent actually is, the three tasks worth handing over, and how to spot a scheduled prompt in disguise.
August 2026 · 8 min readRead
What Is AVE in PR, and How Is It Calculated?
AVE (Advertising Value Equivalency) estimates the ad-cost value of PR coverage. Here's how it's calculated, where it breaks, and how to use it honestly.
August 2026 · 4 min read
How to Measure the PR Impact of a Product Launch
A practical framework for tracking, valuing, and reporting the PR impact of a product launch — from your pre-launch baseline to the 90-day report.
August 2026 · 9 min read
What AVE actually measures — and what it doesn't
Advertising Value Equivalency gets a bad rap, mostly because it's misused. Here's how to make it a number your whole team can stand behind.
July 2026 · 6 min read
Share of voice: why volume alone lies
A bigger pile of clippings can still be a losing month. Measuring share by value and sentiment — not just count — tells the real story.
July 2026 · 5 min read
Reading media sentiment the way a comms team does
Off-the-shelf sentiment models mistake neutral reporting for bad news. Measuring tone the way communications professionals read it changes the picture.
June 2026 · 5 min read
Coverage in every language: why regional media matters
The story that shapes a market often breaks in a language your tool doesn't read. Blind spots in regional and Tier-2 press are where surprises begin.
June 2026 · 5 min read