Media monitoring
Media monitoring is how modern PR and comms teams track every mention of their brand across print, online, and social — then measure what that coverage is actually worth. InMedia does it all in one platform: coverage, media value, sentiment, and share of voice, in any language.
Thousands
Sources
13+
Languages
Real-time
Alerts
The platform
Track brand mentions across print, online, and social — thousands of publications in any language, the moment they publish.
Put a defensible number on earned coverage with a transparent five-factor AVE you can present to any CFO or CMO.
Every article scored positive, neutral, or negative by a model tuned for business and PR content — not generic social text.
Benchmark your coverage against named competitors on volume, value, and sentiment — so you see exactly where you stand.
A Tier-1 story, a spike in mentions, or a swing in sentiment reaches your inbox or Slack the moment it happens.
By channel
Media monitoring means every source, not just the easy ones. Explore how InMedia covers each — print, news and online, and social and community.
How it works
We crawl thousands of sources — print, online, and social — surfacing every mention of your brand in any language.
Each story is scored for media value, sentiment, and share of voice automatically — no manual tagging.
Real-time alerts, ready-made client reports, and an AI partner that answers questions about your coverage.
Who it's for
Manage every client's coverage in one place — client-ready reports and per-client teams.
Prove the value of earned media to leadership, and never miss a story about your brand.
See how the market talks about your products across every source and language.
Enterprise-quality monitoring without an enterprise contract.
FAQ
Media monitoring is the practice of continuously tracking where and how your brand, products, and competitors are mentioned across the media — print, online, and social — and turning that coverage into metrics like share of voice, sentiment, and media value.
Social listening focuses on social platforms and public conversation. Media monitoring is broader: it covers earned media — news sites, print, trade press, and blogs — alongside social, and adds PR-specific measurement like AVE and share of voice.
AVE (Advertising Value Equivalent) estimates what your earned coverage would have cost as paid advertising. InMedia calculates it from verified rate cards using five factors, so the number is transparent and defensible.
Yes. InMedia tracks and classifies coverage in 13 languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, and Bengali — with especially strong India and APAC coverage.