Media monitoring
Media monitoring is how modern PR and comms teams track every mention of their brand across print, online, and social — then measure what that coverage is actually worth. InMedia does it all in one platform: coverage, media value, sentiment, and share of voice, in any language.
Thousands
Sources
13+
Languages
Real-time
Alerts
The platform
Track brand mentions across print, online, and social — thousands of publications in any language, the moment they publish.
Put a defensible number on earned coverage with a transparent five-factor AVE you can present to any CFO or CMO.
Every article scored positive, neutral, or negative by a model tuned for business and PR content — not generic social text.
Benchmark your coverage against named competitors on volume, value, and sentiment — so you see exactly where you stand.
A Tier-1 story, a spike in mentions, or a swing in sentiment reaches your inbox or Slack the moment it happens.
By channel
Media monitoring means every source, not just the easy ones. Explore how InMedia covers each — print, news and online, and social and community.
How it works
We crawl thousands of sources — print, online, and social — surfacing every mention of your brand in any language.
Each story is scored for media value, sentiment, and share of voice automatically — no manual tagging.
Real-time alerts, ready-made client reports, and an AI partner that answers questions about your coverage.
Who it's for
Manage every client's coverage in one place — client-ready reports and per-client teams.
Prove the value of earned media to leadership, and never miss a story about your brand.
See how the market talks about your products across every source and language.
Enterprise-quality monitoring without an enterprise contract.
FAQ
Media monitoring is the practice of continuously tracking where and how your brand, products, and competitors are mentioned across the media — print, online, and social — and turning that coverage into metrics like share of voice, sentiment, and media value.
Social listening focuses on social platforms and public conversation. Media monitoring is broader: it covers earned media — news sites, print, trade press, and blogs — alongside social, and adds PR-specific measurement like AVE and share of voice.
AVE (Advertising Value Equivalent) estimates what your earned coverage would have cost as paid advertising. InMedia calculates it from verified rate cards using five factors, so the number is transparent and defensible.
Yes. InMedia tracks and classifies coverage in 13 languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, and Bengali — with especially strong India and APAC coverage.
We monitor 1,600+ Indian publications: national business dailies, general dailies, regional-language newspapers, broadcast newsrooms and online-only outlets. 85 are tier-1, 878 tier-2. Regional-language titles are first-class sources — crawled, translated, scored and valued exactly like an English national.
| Publication | Language |
|---|---|
| Dainik Jagran | Hindi |
| Amar Ujala | Hindi |
| Eenadu | Telugu |
| Daily Thanthi | Tamil |
| Malayala Manorama | Malayalam |
| Lokmat | Marathi |
| Anandabazar Patrika | Bengali |
| Divya Bhaskar | Gujarati |
| Asianet Suvarna News | Kannada |
Alongside these sit the national business and general titles — Economic Times, Business Standard, Mint, The Hindu, Times of India, Business World, ET Brand Equity — and the broadcast newsrooms: CNBC-TV18, CNN-News18, Aaj Tak, ABP and DD India.
Most Indian publishers still run a working feed, so 1,668 of our Indian sources are read directly from the publisher. The rest are reached through search discovery, which is how we cover titles that publish no feed or block crawlers outright. The practical consequence: adding a title you care about is usually a same-day change, not a roadmap item. If you monitor a trade publication we do not carry, ask and we will add it.
Coverage gaps are easier to argue about than to prove. Because we hold the full Indian source list, we can show which publications write about your category but have not yet written about you — by language and by region, not just nationally. That turns "we should do more regional PR" into a named list of titles a pitch can actually go to, which is a more useful thing to take into a client meeting than a coverage count.
Indian publisher feeds break more often than anyone admits — a site redesign, an expired certificate, a feed quietly retired. A monitoring tool that fails silently on those simply stops reporting a publication and nobody notices for weeks. Every source here is health-checked, and one that stops returning articles is flagged for repair rather than left to decay. If a title you care about goes quiet, that is treated as a fault on our side, not an absence of news.
Indian news travels through agencies, so one story genuinely appears in dozens of places within hours. Left alone, that turns a single PTI or ANI pickup into a coverage report that looks like a campaign. We cluster syndicated copies back to the story they came from and report the original, keeping the pickups visible underneath rather than counting each as a separate win. The same logic applies to a publication that runs a piece across its English and regional editions — one story, two editions, not two stories.
Most monitoring tools cover the twenty Indian titles everyone covers. The difference shows up on the story that ran in a Kannada daily in Bengaluru or a Marathi paper in Pune — the one your client saw and your report did not. That gap is what 878 tier-2 and 664 tier-3 Indian titles exist to close.