Media monitoring · Print
Print media monitoring is where a huge share of PR value still lives in India. InMedia treats scanned newspaper and magazine clippings as first-class coverage — every one OCR'd, dated, matched to your keywords, and valued with Indian print rate cards, right beside your online and social mentions.
Deccan Herald · p.3
The Hindu · Front page · Colour
It's the tracking of your brand's coverage in physical newspapers and magazines — the placements that never appear online. Because print clippings aren't crawlable, most digital-only tools miss them entirely. InMedia closes that gap: scanned clippings are digitised, measured, and reported in the same place as your online and social coverage, so your PR picture is actually complete.
The clipping pipeline
Clippings from newspapers and magazines arrive by email as images or PDFs — no manual re-keying.
Amazon Textract turns each clipping into searchable, dated text, matched to your keywords.
Indian print rate cards price the placement — including the colour premium a full-page colour ad commands.
Print-rate AVE
Print coverage is valued with the same Indian rate cards agencies buy against — including the colour premium a full-page colour placement commands. Every clipping arrives with an AVE you can put in a client report.
| Publication | Size | Ink | AVE |
|---|---|---|---|
| The Times of India | Full page | Colour | ₹19.4L |
| The Hindu | Half page | Colour | ₹6.0L |
| Mint | Quarter page | B/W | ₹1.9L |
Illustrative — actual AVE uses verified rate cards per publication.