Intelligence · Crisis Monitoring

Catch the crisis at hour zero

A reputation problem rarely arrives with a warning. InMedia watches for the signals — a negativity spike, a severity jump, a story spreading across outlets — and alerts you while there's still time to shape the response.

Reputation risk · live

Elevated

Negativity spike detected · 3 Tier-1 outlets

6h12h18h24h
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What you get

Early warning, not a post-mortem

Risk score

A live reputation-risk read, updated as coverage arrives

Spike alerts

Instant flags when negative volume breaks the baseline

Severity

How serious and how fast-spreading each story is

Real-time

Alerts the moment the pattern forms, not the next morning

How it works

From first negative mention to a scored alert

Every article is scored for sentiment and reach as it's crawled. When negativity, velocity, and source tier line up into a risk pattern, InMedia escalates it — with the context your team needs to move fast.

01

Detect

Negative coverage, spikes, and cross-outlet spread are tracked continuously.

02

Score

Severity and reputation risk are computed from tone, velocity, and outlet tier.

03

Escalate

A real-time alert reaches email or Slack with the stories driving the risk.

Minutes matter

The response window is measured in hours — spend none of it searching

In a crisis, the time you lose piecing together what's happening is time the story spreads unchallenged. Severity scoring and grouped context mean the first alert already tells you how bad it is and where it's coming from.

  • Severity breakdown how serious, how fast, how far it's spread
  • Negative-only view risk tracked separately, never buried in totals
  • Cross-outlet spread see a story jump from one publication to many
  • Grouped context the driving articles bundled into one alert

Negative coverage · today

Spike escalated at 14:00

High ▲ severity

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Related capabilities

Works best alongside