Intelligence · Journalist Insights
Every article carries a byline. InMedia turns those bylines into profiles — who covers your beat, how often they've written about you, and whether their coverage tends to run positive or critical.
What you get
Who covers you
The journalists writing about your brand and category
Their history
Every past story they've written about you, in one place
How they frame
Whether their coverage tends positive, neutral, or critical
Their outlets
The publications and tiers each writer reaches
Journalist profile · snapshot
14 stories
About your brand · 79% positive framing
Warm, not cold
A relevant writer who's covered you favourably is worth ten cold contacts. Journalist Insights ranks the people on your beat by relationship and receptivity, so outreach starts warm.
How it works
Media relationships run on knowing your audience. InMedia assembles each journalist's track record from the coverage it already collects — so you approach the right writer with the right story.
Extract
Bylines are pulled from every article and grouped into per-journalist profiles.
Analyse
Their history with your brand — volume, tone, and outlets — is rolled up automatically.
Act
Prioritise the writers most likely to be receptive, and brief them with their own history.
Related capabilities