Intelligence · Publication Gap Analysis
It's easy to see where you've been covered. Harder — and more useful — is seeing where you haven't. Gap Analysis shows which target outlets have stayed silent, and which ones ran your competitors instead.
What you get
Coverage gaps
Target outlets that haven't mentioned you this period
Rival-only outlets
Publications covering competitors but not you
By region
Geographic and language markets where you're absent
By tier
Which Tier-1 mastheads are still out of reach
How it works
Define the outlets that matter to your brand, and InMedia continuously checks your coverage against that list — flagging the silences and telling you which of them your competitors are filling.
Set targets
Mark the publications, tiers, and regions you want coverage in.
Compare
InMedia checks each period's coverage against your target list automatically.
Prioritise
Gaps where rivals are already present rise to the top of your outreach list.
The opportunity in the absence
Every target publication that hasn't covered you is a concrete, prioritisable opportunity — especially the ones already writing about your category. Gap Analysis turns absence into an action list.
Gap breakdown · this quarter
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