Intelligence · Competitive Benchmarking

Measure yourself against the field

Add the competitors that matter and InMedia tracks them through the same pipeline as your brand — share of voice, media value, and sentiment, head to head. Know not just how you did, but how you did relative to everyone else.

You44%
Rival A26%
Rival B18%
Rival C12%
Coverage share · this quarter
HomeIntelligenceCompetitive Benchmarking

What you get

Every metric, side by side

Share of voice

Your slice of category coverage vs each rival

AVE gap

Who's winning on media value, not just volume

Sentiment

Whose coverage reads more favourably

Momentum

Who's gaining and who's slipping, quarter on quarter

How it works

A like-for-like read on the whole category

Comparisons only mean something when both sides are measured the same way. Your competitors run through identical crawling, valuation, and sentiment scoring — so the benchmark holds up in any review.

01

Define the set

Name the competitors and category terms you want to benchmark against.

02

Track in parallel

Their coverage is valued and scored on exactly the same basis as yours.

03

Read the gap

See where you lead, where you trail, and where the momentum is heading.

Where the story really is

The most useful number is the gap, not your own total

A record month can still be a losing one if a rival had a better one. Benchmarking reframes every metric as a gap — so you can point to exactly where you're ahead and where you need to push.

  • ✓Head to head your metrics beside each named rival, not an industry average
  • ✓Value, not noise share of AVE alongside share of clip count
  • ✓Momentum flags who is trending up or down over the period
  • ✓Category context the whole space, so no rival surprises you

You vs top rival · this month

Share of clipsYou 44 / 26
Share of AVEYou 51 / 22
Positive rateYou 71 / 58
Tier-1 coverageYou 12 / 9
Leading on value and tone

Related capabilities

Works best alongside

Share of Voice

The core share metric this view builds on.

Industry Trend Tracking

Track the whole category beyond named rivals.

Publication Gap Analysis

Which outlets cover them but not you.