Platform · Share of Voice
Coverage in isolation only tells half the story. Share of Voice benchmarks your brand against named competitors on volume, media value, and sentiment — so a good month is measured against everyone else's.
What you get
By volume
Your share of total clips in the category
By AVE
Your share of the category's total media value
By sentiment
Whose coverage is more favourable, not just louder
Named rivals
Track the specific competitors you actually care about
Share of value vs volume
Beyond a bigger number
Winning on raw mention count means little if the mentions are low-value or negative. Sharing by AVE and sentiment shows whether you're winning the coverage that actually moves your reputation and your ROI.
How it works
Add the competitors that matter and InMedia tracks them through the exact same pipeline as your own brand — same sources, same AVE model, same sentiment engine — so every comparison is apples to apples.
Name your set
Add the competitors and category terms you want to benchmark against.
Track in parallel
Their coverage is crawled, valued, and scored on the same basis as yours.
Compare
See share by volume, AVE, and sentiment — over any period, in one view.
Related capabilities
Share of voice measured only across English national dailies is not share of voice in India. We benchmark you against competitors over 1,600+ Indian publications in 13 languages, so a competitor who is strong in Hindi, Tamil or Malayalam media appears in the comparison instead of being invisible.
| Language | Articles / 30 days |
|---|---|
| Hindi | 60,293 |
| Malayalam | 36,263 |
| Telugu | 33,224 |
| Tamil | 21,076 |
| Marathi | 19,410 |
| Kannada | 19,390 |
| Odia | 17,055 |
| Bengali | 15,333 |
| Gujarati | 4,932 |
| Punjabi | 3,117 |
English accounted for 472,895 of 707,260 Indian articles in the same window. The remaining third is the part an English-only tool silently scores as zero — for you and for everyone you are being compared against.
A raw count rewards whoever issued the most press releases. Before anything becomes a share, mentions are weighted by publication tier and reach, and syndicated copies of one story collapse to the original. A single PTI pickup replicated across fifty sites reads as one story, because that is what it is.
Competitor tracking is not restricted to a preset list. You name the brands you compete with — Indian or global — and each is tracked across the same 1,600+ publications with the same weighting, so the comparison is like for like. That matters in India, where a domestic rival can dominate Hindi and Marathi coverage while barely registering in the English press that most reporting is built from.
Share of voice is a measure of presence, not of favourability — a brand can lead on share of voice during a week it would rather not have had. Read it beside sentiment, or you will celebrate a crisis. It is also only as honest as the competitor set: leave a fast-growing rival out of the list and your share will look better than it is.